AARRR 2.0 🏴‍☠️🦜📈 — What Founders & Tech Leaders Say

AARRR 2.0 🏴‍☠️🦜📈 — AI-ready evolution of Dave McClure’s Pirate Metrics.

Market Fit → ICP → JTBD → Acquisition → Activation → Revenue → Retention → Referral → AI & Tech → ROI

→ Full AARRR 2.0 framework

Real companies. Real revenue leaks found. Real fixes implemented.

Every engagement starts with one business challenge. The format varies — 48-hour Revenue Leak Review, AARRR 2.0 workshop, strategy session, or GTM diagnostic. The outcome is always the same: named revenue leaks, concrete fixes, and a clear action plan.

Results at a Glance:

→ $10K/month operational costs cut → CAC reduced 50% — from $1.5M to $600K → $50K unnecessary spend avoided → 3 direct negotiations with the right ICP replaced a $50K website and campaign budget.

Here is what founders, CEOs, and tech leaders say about working with AARRR 2.0 🏴‍☠️🦜📈

Public Validation & Workshop Feedback

Supported by Dave McClure

Founder of 500 Startups · Creator of Pirate Metrics · Silicon Valley Legend

Dave McClure personally supported the AARRR 2.0 framework and recommended the workshop to Miami B2B founders and startup community.

View Dave McClure’s post →

AI Salon Miami 2026 AARRR 2.0 Session 5/5 Founder Feedback

→ View Full Workshop Feedback

Case Reviews

Verticals Covered:

B2B SaaS · AI Startups · FinTech · HealthTech · LegalTech · MarTech · E-Commerce · M&A · Software Development · Private Lending · Real Estate Finance

Case 01 — Referrals and Marketing Automation | Wellness & Fitness B2B SaaS — Referrizer

Referrals are the #1 conversion channel in B2B.
And the strongest referral you can get is from a founder who thinks in ROI and knows how to build the system behind growth.

After my AARRR 2.0 workshop hosted by Mana Tech, Referrizer became one of the companies I reviewed through the Revenue Architecture lens.

🎙 Referrizer — Elevator Pitch
All-in-one marketing automation for service-based businesses — gyms, spas, yoga studios, wellness clinics, salons. 4.8/5 Capterra · 4.9/5 Google · 14,000+ businesses across the US.

The product works. Customers love it.
Challenge: building a more repeatable growth and sales system that scales value for clients.

We mapped the full AARRR 2.0 Revenue Architecture as one connected system:
ICP → Jobs-to-Be-Done → Market Fit → AARRR 2.0 → Product → Marketing → Sales → AI → ROI

Thank you,

• Andre Cvijovic, CEO @ Referrizer | Developing AI Workforce Intelligence for Health & Fitness SMBs
• Faton Aliu, Marketing Manager | Head of Partnership, and the Referrizer team, for the trust and openness — and for building a product that genuinely helps small businesses grow.

→ View Faton Aliu, Marketing Manager | Head of Partnership review

Thank you to the Mana Tech and AI Salon Miami community — Etienne Gillard, Patricia Tavira, MBA, Yuliya V Thorne, and Jaqueline Yang, PMP — for building a room where founders move from diagnosis into execution.

Case 02 — Private Lending | Real Estate Finance

Ridge Street Capital is a private lender serving real estate investors across 35 states — Fix & Flip, DSCR, and Construction loans.

Strong acquisition assets already in place: state-level SEO pages, published rates, press in BiggerPockets, Redfin, and BigLaw Investor, qualified borrowers arriving from organic search.

The challenge: qualified borrowers arriving — but not converting.

The 48-hour review mapped the full Revenue Architecture:

Acquisition → Activation → Revenue → Retention & Expansion → Referral

For private lending, the funnel cannot jump from website visitor to “Get Approved Online.”

A serious borrower needs a trust ladder first:

lead magnet → calculator → 15-min deal review → pre-approval → application → funded deal → repeat deal → referral

That is Revenue Architecture. Not more traffic. A connected system where every step earns the next.

Thank you, Seva Eremkin, MBA, MSIRE — real cases work better than any presentation.

→ View Seva Eremkin, MBA, MSIRE, Marketing Manager, Ridge Street Capital review

Case 03 — AI Startup — EVY: Voice-to-Content Operating System

🎙 EVY — Elevator Pitch

Your voice OS — is more than another dictation tool or AI editor. It is a Voice-to-Content Operating System. It captures raw human thought and turns it into structured, channel-optimized, publish-ready drafts in your unique brand voice — all within 60 seconds. While others are still wrestling with prompts, EVY users simply speak and ship.

Valiantsin Zavadski, Co-founder — EVY:

“AARRR 2.0 became my daily framework of thinking — huge shout-out for that. What blew me away: walked in with a 25-page report outlining our pain points before we even started. That’s preparation at another level.”

Three key takeaways:

→ Tighten the voice-to-content pipeline for faster turnaround

→ Align the product roadmap with clear AARRR metrics

→ Always think about the user — as if product, sales, and marketing are meeting simultaneously

→ View Valiantsin’s Post

Case 04 — FinTech B2B SaaS — SMAR Global

Maryia Lemiaza, Founder & CEO — after AARRR 2.0 Workshop, Miami:

“I finally gained clarity on the fundamental role marketing should play in a business — and how it is supposed to work in practice. Many ideas came together into a coherent picture.”

→ View Maryia’s Post

Case 05 — Health Tech & AI — HealthCode360

Fabian Graff, CEO:

“Revenue growth doesn’t start with bigger marketing spend. It starts with the right architecture: from ‘build a platform’ → conversion engine + validated unit economics.”

Results: → Avoided $50K unnecessary spend

What Tech Leaders Say

Boris Kontsevoi, President Intetics Inc.: “Great framework! Thanks, Irina!”

Ignacio Lopez, Fractional Head of AI: “You nailed the diagnosis. Most founders try to solve revenue leakage with more volume — but you can’t outspend a broken process.”

Nazar S., MSP Corp: “AARRR 2.0 + AI agents closes the loop most SaaS teams leave fragmented.”

Dmitry Shapiro, CEO MindStudio: 🔥🔥

→ View Full Thread

NDA Case Results

NDA Case 01 — M&A Investment Attractiveness Report — VC & Private Investor

NDA Case 02 — SaaS B2B | FinTech | EU

• Challenge: Team planned $50K on website rebuild and campaigns.
• Found: Wrong ICP — decision-makers were $500K–$1M segment, not SMB.
• Result: 3 direct negotiations covered the entire annual plan without overspending

NDA Case 03 — SaaS B2B/B2C | IT | AI Prototyping

• Challenge: High operational cost on cold outreach.
• Found: Overlapping sequences across in-product, marketing, and sales.
• Result: $10K/month operational cost cut.

NDA Case 04 — Web + Mobile App | E-Commerce | Service Marketplace

• Challenge: CAC too high, referral not working.
• Found: Referral not built into product — purely organic.
• Result: CAC reduced 50% — from $1.5M to $600K organically.

NDA Case 05 — LegalTech / Business Services — B2B SaaS

Trusted Across Miami Startup & Tech Ecosystems

Mana Tech · Scale2Miami · AI Salon Miami · xMentor

Ready to Find Your Revenue Leaks? One website. One current challenge. 48 hours.

→ Book a 48-Hour Revenue Leak Review: web3dgm.com