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AI Growth & Revenue Architecture for B2B SaaS, FinTech & VC Portfolios

AARRR 2.0

Find revenue leaks. Fix the architecture. Scale what works.

ABOUT

Irina Dubovik — AI, Growth & Revenue Architect with 20+ years across FinTech and B2B SaaS. Creator of AARRR 2.0, an AI-ready expansion of the original AARRR framework created by Dave McClure, founder of 500 Startups.

SERVICES

Go-to-Market, Pre-Investment & Portfolio Assessment

ICP, JTBD, positioning, revenue architecture, and a 30–90-day execution plan across Product, Marketing, Sales, Technology, and AI.

Embedded Growth & AI Architecture

Hands-on leadership across Product, Marketing, Sales, Customer Success, Engineering, Data, and AI.

48-Hour Revenue Architecture Review

Deep diagnostics across the full AARRR 2.0 architecture. Named revenue leaks, broken handoffs, AI gaps, and a priority fix sequence — delivered in 48 hours.

BOOK A 48-HOUR REVENUE ARCHITECTURE REVIEW

1. Identify where revenue and operating value are being lost
2. Quantify the financial impact across the full revenue architecture
3. Receive prioritized business and technical fixes

Book a 48-Hour Review

WHERE REVENUE LEAKS HIDE

No Unified System
No AARRR 2.0 Growth & Revenue Architecture: Product, Marketing, Sales, Tech + AI disconnected.

Money Leaks
Product, Marketing, and Sales operate in silos — duplicating work and burning budget instead of driving revenue.

Code without Market Fit
Development runs with no validated ICP, business logic, or Revenue Architecture behind it.

ROI & AI Fail
AI tools fail to deliver ROI when Revenue Architecture is missing and AI is not an embedded layer.

WHAT FOUNDERS & TECH LEADERS SAY

→ See All Reviews & Case Studies

During our time working together, we have successfully launched various innovation projects. Collaborating with our clients, we are making more than just software development we make an impact in different domains. Unleashing the power of technology, we are transforming businesses for the future. That requires a high level of creativity to deploy innovative solutions.

Boris Kontsevoi, CEO and President
Intetics Inc.

Partnering with this marketing agency has revolutionized our approach to client acquisition. Their creative and thoughtfully crafted marketing strategies have allowed us to stand out in a competitive market.

Sergey Kholodkov, BDO
Alcosi Group